For the second year running, we at QRi have conducted the research for the FutureBrand Index. The FutureBrand Index 2015 was launched on Friday 24th July at the New York Stock Exchange (click here to watch the FBI 2015 being launched). The FutureBrand Index set out to prove the hypothesis that financial value and past […]
Former Deputy Supreme Commander of Europe, General Sir Richard Shirreff, recently spoke at the MRS Impact Conference discussing how strategic thinkers should respond to unpredictable events. Whilst his speech was focused on war and gender based violence, his message that “you can’t design strategy unless you understand the minds of the people, the environment and […]
What is Business Sustainability? Sustainability in business is the management of a company’s financial, social, and environmental risks, obligations and opportunities (‘profits, people, and planet’, also referred to as the triple bottom line). Business sustainability represents resilience over time, as businesses that effectively manage their ‘triple bottom line’ can survive shocks because they are connected […]
As healthier lifestyles are becoming trendy, especially for Millennials, consumer trends against consumption of sugary foods, alcohol, and fatty foods are emerging. According to Channel 4, one in four British people aged 16-30 say they do not drink alcohol, compared with one in seven older people (60 and over). To facilitate this, new alcohol-free bars […]
One of our esteemed clients is a benefactor of a Secondary School in Kathmandu Valley, Nepal. So, for the past year, we have been researching the Education System in Nepal in order to find out what areas of the school need the most attention and the ways in which donations can be best used. Simon […]
The Value of Measuring Countries as Brands Using QRi QualiQuant® QRi are FutureBrand’s independent global research partner for the Country Brand Index. We have been collaborating with Futurebrand using our QualiQuant® methodologies to build the Country Brand index of 75 countries, which was launched today! We defined the research approach against FutureBrand’s initial hypothesis, providing […]
Determining Emotional & Rational Responses When a person first experiences something, their face gives away their emotions through small muscle contractions called micro-expressions. People make choices in only a few milliseconds; the emotional and cognitive centres in the brain made the decision before you realise you have made the decision. So, while you are forming […]
We thought it might be fun to write a little about some great ads that are out there. Here is an ad by Somersby brought out the summer of 2013: Somerbsy Cider: Less App, More Apple For anyone that has ever gone into an Apple store, this is a perfect parody, with enthusiastic staff in […]
Don’t judge a book by it’s cover Everyone knows that we shouldn’t ‘judge a book by its cover’, but unfortunately, that is exactly what we all do, intentionally or not, consciously or not; within the first 39 milliseconds of meeting someone, we have formed our first impressions (Bar, Neta, Linz, (2006) Very First Impressions, Emotion […]
#TheNewGeneration There has been a lot in the media about Generation Y over the past few years – who are they, what makes them different to Generation X and the Baby Boomers, how are they affecting markets, trends, and the economy, how will they change the way things are done now? But now, the time […]