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Published Papers

The influence of Bill Schlackman on qualitative research (IJMR 57-5 2015)
Measuring Emotional Connection for Future Brand Success (MRS Annual Conference 2015)
Creating the Future of Country Branding (MRS Annual Conference 2014)
How does your Cappuccino feel? (Winner Best Case History, ESOMAR Congress 2013)
In Search of Excellence – The Influence of Peter Cooper on Qualitative Research (IJMR 54-5 2012)
Back to the Future – The Legacy of Dichter and the Depth Boys (QRCA AQR 2012)
From Terabytes to Archetypes (ESOMAR CEE Forum, 2012)
QRCA Symposium QRi PGI Presentation (QRCA 2011)
The Vitality of Qualitative Research in the Era of Blogs and Tweeting (ESOMAR Qual 2010)
Coming out of the Recession? (Best of British – AQR 2010)
Money Can’t Buy me Love (Market Leader January 2010)
Impact of the Economic Crisis (ESOMAR Congress 2009)
Chinese Frontiers – Now and Beyond (ESOMAR 2008)
Back on Track – A Fresh Direction for the Rexona Brand (ESOMAR 2007)
Measuring Emotion in Brand Communication (ESOMAR 2005)
Horse & Carriage, Midnight & Roses, Sun & Surf (ESOMAR 2003)
The Trickster: Myth and Magic in Great Ads (Admap 2001)
New QualiQuant® Technology: Accelerating Innovation on the Web (ESOMAR 2001)
The Trickster: A theory of modern branding and advertising (Book Version 2000)
Integration of consumer and management in NPD (JMRS 1999)
Future of Qualitative Research (ESOMAR 1995)

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