- The influence of Bill Schlackman on qualitative research (IJMR 57-5 2015)
- Measuring Emotional Connection for Future Brand Success (MRS Annual Conference 2015)
- Creating the Future of Country Branding (MRS Annual Conference 2014)
- How does your Cappuccino feel? (Winner Best Case History, ESOMAR Congress 2013)
- In Search of Excellence – The Influence of Peter Cooper on Qualitative Research (IJMR 54-5 2012)
- Back to the Future – The Legacy of Dichter and the Depth Boys (QRCA AQR 2012)
- From Terabytes to Archetypes (ESOMAR CEE Forum, 2012)
- QRCA Symposium QRi PGI Presentation (QRCA 2011)
- The Vitality of Qualitative Research in the Era of Blogs and Tweeting (ESOMAR Qual 2010)
- Coming out of the Recession? (Best of British – AQR 2010)
- Money Can’t Buy me Love (Market Leader January 2010)
- Impact of the Economic Crisis (ESOMAR Congress 2009)
- Chinese Frontiers – Now and Beyond (ESOMAR 2008)
- Back on Track – A Fresh Direction for the Rexona Brand (ESOMAR 2007)
- Measuring Emotion in Brand Communication (ESOMAR 2005)
- Horse & Carriage, Midnight & Roses, Sun & Surf (ESOMAR 2003)
- The Trickster: Myth and Magic in Great Ads (Admap 2001)
- New QualiQuant® Technology: Accelerating Innovation on the Web (ESOMAR 2001)
- The Trickster: A theory of modern branding and advertising (Book Version 2000)
- Integration of consumer and management in NPD (JMRS 1999)
- Future of Qualitative Research (ESOMAR 1995)

Published Papers
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