QRi Consulting provides human understanding for business success, by getting Inside the Consumer Mind™.
Identifying what people really think & feel. How this affects their behaviour. Providing vital Insights needed to gain & maintain competitive advantage.
Over 30 years of experience in UK & International Qualitative & QualiQuant® Research, with partners Worldwide.
Specialists in Brand, Communication and Product Strategy & Tactics. Understanding the motivations and behaviour of consumers and customers. Translating these insights into actionable recommendations.
Our methods include Extended Creativity Groups™ (ECGs®), Group Discussions, Focus Groups, Individual In-Depth Interviews, In-Store Intercepts, Accompanied Shopping, Ethnography, QualiQuant® and Lovemarker®.
Sector experience includes: Country & Destination Branding, Automotive, Retail, FMCG, Digital Technology, Luxury, Leisure & Lifestyle, Health & Wellbeing.