QRi provides human understanding for business success by getting Inside the Consumer Mind™.

We identify what consumers really think & feel, and how this affects their behaviour, providing the vital Insights needed to gain & maintain competitive advantage.

QRi has over 30 years of experience in UK & International Qualitative & QualiQuant® Research, with partners worldwide.

Specialists in Brand, Communication & Product Strategy through understanding the motivations and behaviour of consumers and stakeholders, translating these insights into actionable recommendations.

Our methods include Extended Creativity Groups™ (ECGs®), Focus Groups, Accompanied Shops, IDI’s, Ethnography & QualiQuant®

QRi has wide sector experience including: Country & Destination Branding, Automotive, Retail, Digital Technology, Luxury, Leisure & Lifestyle, and Health & Wellbeing.