We provide Human Understanding for Business Success, by getting Inside the Consumer Mind^TM, utilising Consumer Psychology combined with the Social Sciences & Ethnography, together with an astute understanding of Business Objectives.

Making sense of what your customers really think & feel, their deep seated emotions, and how this affects their behaviour is vital, in order to gain & maintain competitive advantage.

QRi (formerly CRAM & QiQ International) have over 25 years experience helping Clients, and their Stakeholders, optimise their Brand, Communication & Product Strategy by understanding the Motivations and Behaviour of their Customers and translating these insights into actionable recommendations.

We are also pioneers in Measuring Emotion with our QualiQuant® methodologies.

Specialists in Country & Destination Branding, Automotive, Retail, Digital Technology, Leisure & Lifestyle and Health & Wellbeing.