To truly understand the motivations and behaviour of people, we need to understand the context in which they view the world.
Using the principles of RESC® we explore the wider Socio-Cultural Context in which brands and their consumers operate – and thus how socio-cultural influences impact on consumer behaviour.
In communicating our strategic recommendations we use analytic models & frameworks to help Stakeholders clearly understand their markets, where their brand(s) sits vs. their competitors, unexploited territory and how consumers are developing.
We work closely with our clients’ project teams to effectively communicate findings internally.
