How does the world view Latin American countries?
QRi are proud to be FutureBrand Latin America’s independent global research partner for the Latin America Country Brand Report 2015/16. This exciting report on 21 Latin American countries ranks:
- Costa Rica
- Puerto Rico
The study is based on a global sample of frequent flyers from non Latin American countries. Using our QualiQuant® method, we have measured the perceptions of each country based upon a series of key attributes. Download the report here: cbramericalatina.com/en/ .
Working closely with FutureBrand we helped define the focus of the investigation based on the initial hypothesis of FutureBrand, developed the questionnaire, conducted the fieldwork and provided in-depth qualitative and quantitative analysis on which the report is based.
QRi Team x