How does the world view Latin American countries?

QRi are proud to be FutureBrand Latin America’s independent global research partner for the Latin America Country Brand Report 2015/16. This exciting report on 21 Latin American countries ranks:

  1. Brazil
  2. Argentina
  3. Mexico
  4. Chile
  5. Peru
  6. Costa Rica
  7. Panama
  8. Cuba
  9. Puerto Rico
  10. Uruguay

The study is based on a global sample of frequent flyers from non Latin American countries. Using our QualiQuant® method, we have measured the perceptions of each country based upon a series of key attributes. Download the report here: .

Working closely with FutureBrand we helped define the focus of the investigation based on the initial hypothesis of FutureBrand, developed the questionnaire, conducted the fieldwork and provided in-depth qualitative and quantitative analysis on which the report is based.

QRi Team x