2010 QRi Consulting was founded after CRAM International® and QiQ International® were merged following the passing of Peter Cooper (Chairman & CEO of CRAM International & QiQ International). QRi is headed up by Simon Patterson who was Managing Director of CRAM International and Director of QiQ International.
QRi continues to uphold and build upon the CRAM and QiQ legacy of getting ‘Inside the Consumer Mind’TM.
Peter Cooper, and his colleagues at CRAM, pioneered the internationalisation of in-depth qualitative research from the early 80’s, writing and presenting many ground-breaking papers for the international market research community. In recognition of Peter Cooper’s significant contribution to international qualitative research, QRi Consulting instigated and Sponsor the ESOMAR Best Qualitative Paper – Peter Cooper Excellence Award.
1968 Cooper Research and Marketing (CRAM) was founded in Manchester, UK, by Peter Cooper and Jackie French. CRAM specialised in in-depth Qualitative Research, which was grounded in Consumer Psychology.1976 CRAM opened its London Office, initially in Wimpole Street .
1978 CRAM moved to 53 St Martins Lane, WC2, and in the same year registered ECGs® (Extended Creativity Groups).
1983 Peter Cooper and Judy Lannon present their seminal Humanistic Advertising – A Holistic Cultural Perspective at the ESOMAR Seminar on Effective Advertising, in Monte Carlo.
1986 The company changed its name to CRAM International due to the growing demand, in Europe and internationally, for their specialist research methods (including Projective techniques, ECGS® and Psychodrawing).
1987 CRAM International worked with Unilever pioneering the fusion of qualitative and quantitative methods known as QualiQuant®.
2000 With the emergence of the internet, QualiQuant® was taken online and sister agency QiQ International, was established with John Pawle as Managing Director.