The FutureBrand Consumer Index 2024

QRi Consulting are delighted to have partnered with FutureBrand to assess 100 undeniably everyday consumer packaged goods brands, initially in the U.S., to reveal which of these recognisable and iconic favourites are best placed to grow in the short- and long-term.

FutureBrand, a leading brand business, regularly publishes indexes thatorder or reorder well-known brands by perception strength to createunique brand rankings. All indexes seek to witness the future- proofing power of connecting brand purpose to everyday audience experience and identify those companies succeeding best in this mission-critical endeavour.

Now, for the first time, FutureBrand have launched their firstFutureBrand Consumer Index, a totally unique and refreshing way to assess the sector and how it is being marketed.