With over 25 years’ experience in international qualitative research we bring a global perspective.

We’ve worked all around the world, in both developing and developed markets, looking at subjects as diverse as digital life, transportation, skin care, and many more

Our worldwide network of partners guarantees that our global perspective is built on local understanding

Whether you are a consumer or a B2B brand, we can help you with to get inside the consumer (or businessperson) mind to optimise your branding, communications and product strategy

Our methods include-

  • ECGs® (Extended Creativity Groups)
  • In-depth interviews
  • Focus groups
  • Ethnography
  • Online Communities.
  • Qualitative concept and design Labs
  • Product and automotive clinics
  • Central location tests
  • Accompanied shopping
  • Semiotic analysis
  • Employee research