The FutureBrand Index 2024

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QRi Consulting are proud to be FutureBrand’s global research partner since 2014 for the FutureBrand Index 2024, launched on 9th October 2024.

Since 2014, the FutureBrand Index has reordered PwC’s Global Top 100 Companies by Market Capitalisation to instead reflect the strength of each company’s brand affinity.

Each year our survey data shows how perceptions of the world’s leading firms are changing and reveals which are setting themselves up for future success.

Our seemingly pragmatic survey respondents ranked top-performing companies high in areas such as having strong principles, acting ethically, having a clear sense of the future and inspiring change for the better. It is these criteria, as much as financial measures, which will mark the difference between those companies which sail past the purpose void and those which get drawn ever closer to it.

See the full report here: FutureBrand Index 2024

The FutureBrand Consumer Index 2024

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QRi Consulting are delighted to have partnered with FutureBrand to assess 100 undeniably everyday consumer packaged goods brands, initially in the U.S., to reveal which of these recognisable and iconic favourites are best placed to grow in the short- and long-term.

FutureBrand, a leading brand business, regularly publishes indexes thatorder or reorder well-known brands by perception strength to createunique brand rankings. All indexes seek to witness the future- proofing power of connecting brand purpose to everyday audience experience and identify those companies succeeding best in this mission-critical endeavour.

Now, for the first time, FutureBrand have launched their firstFutureBrand Consumer Index, a totally unique and refreshing way to assess the sector and how it is being marketed.