QRi’s unique & innovative QualiQuant® approach integrates the rigour and robustness of quantitative measures, statistical and multivariate analysis, together with specifically designed projective techniques and insightful qualitative analysis.
This enables us to measure emotional, as well as rational attitudes, responses and relationships with Brands, Communication, and Design.
We have been pioneering the fusion of Qual and Quant, developing the Art of Measuring Emotion since 1987, taking it online in 2000.
We have a suite of QualiQuant® tools which we tailor to our clients specific objectives, and have collaborative agreement with FutureBrand on their Future Brand Index (FBI) & Country Brand Index (CBI).
Published Papers:
- Measuring Emotional Connection for Future Brand Success (MRS Annual Conference 2015)
- How does your Cappuccino feel? (Winner Best Case History, ESOMAR Congress 2013)
- Back on Track – A Fresh Direction for the Rexona Brand (Nominated Best Case Study, ESOMAR 2007)
- Measuring Emotion in Brand Communication (ESOMAR 2005)
- Horse & Carriage, Midnight & Roses, Sun & Surf (ESOMAR 2003)
- New QualiQuant® Technology: Accelerating Innovation on the Web (ESOMAR 2001)
