Brand Love and Our Lovemarker® QualiQuant® Tool How do you measure a persons’ loyalty to a brand? How do you find out what drives consumers to buy the biggest brands? How do you build a relationship with consumers? How about through LOVE? Kevin Roberts of Saatchi & Saatchi pioneered the idea of Lovemarks; what differentiates products […]
Sensations® is a vital QualiQuant® tool we created, which we are very proud of, having won the ESOMAR Congress Award for Best Case History for ‘How Does Your Cappuccino Feel?’ in 2013, through our extensive collaboration with Mane. The Sensations® tool allows us to discover unconscious feelings about fragrance and flavour that are not accessible by other modes of […]
How far are you willing to go to show your dedication to a brand? Some people have decided to show their dedication by getting their favourite brand’s logo tattooed onto their body. It was not long ago that tattoos at work were considered taboo especially from an employer’s perspective, and some might still be opposed […]
QRi Consulting has been working in close collaboration with FutureBrand, helping to define the research approach against FutureBrand’s initial hypothesis, that the ranking PwC’s top 100 global companies will be re-ordered when the balance between ‘wants’ and ‘needs’ (or ‘Experience’ and ‘Purpose’) is measured, regardless of their financial performance. QRi has been managing recruitment, questionnaire […]
Recently an anonymous resident of Devon gave the Samaritans a large sum of money to help increase public awareness of the Samaritans service in Devon. The South West regional team decided to run an advertising campaign on all main bus routes in Devon and QRi Consulting were asked to help assess the effectiveness of that […]
We are extremely happy to be launching our new website. We have been redesigning it to make it more accessible and easier for you to follow. So, what’s new? Apart from the slick new design (even if we do say so ourselves), we have made our website more intuitive and interactive…. It is easy to […]
