The Value of Measuring Countries as Brands Using QRi QualiQuant® QRi are FutureBrand’s independent global research partner for the Country Brand Index. We have been collaborating with Futurebrand using our QualiQuant® methodologies to build the Country Brand index of 75 countries, which was launched today! We defined the research approach against FutureBrand’s initial hypothesis, providing […]
Determining Emotional & Rational Responses When a person first experiences something, their face gives away their emotions through small muscle contractions called micro-expressions. People make choices in only a few milliseconds; the emotional and cognitive centres in the brain made the decision before you realise you have made the decision. So, while you are forming […]
We thought it might be fun to write a little about some great ads that are out there. Here is an ad by Somersby brought out the summer of 2013: Somerbsy Cider: Less App, More Apple For anyone that has ever gone into an Apple store, this is a perfect parody, with enthusiastic staff in […]
Don’t judge a book by it’s cover Everyone knows that we shouldn’t ‘judge a book by its cover’, but unfortunately, that is exactly what we all do, intentionally or not, consciously or not; within the first 39 milliseconds of meeting someone, we have formed our first impressions (Bar, Neta, Linz, (2006) Very First Impressions, Emotion […]
#TheNewGeneration There has been a lot in the media about Generation Y over the past few years – who are they, what makes them different to Generation X and the Baby Boomers, how are they affecting markets, trends, and the economy, how will they change the way things are done now? But now, the time […]
Forming and nurturing good relationships between a company and its customer base is the one of the most vital and effective actions a company can take to ensure their success. Promotional engagement of a company or brand is an effective marketing strategy as it directly engages consumers; the consumers can see their in-put from the changes the […]
The future of Cars As environmental awareness is taking hold of the world, with countries introducing road taxes and Eco-taxes on cities and countries, Eco-vehicles should be an attractive alternative to petrol and diesel fueled cars. This should be especially true in the biggest and most populated cities, (bad pollution in Beijing even led to […]
Social media: the word of mouth platforms Word of mouth marketing is different from naturally occurring word of mouth as it is actively influenced and encouraged by organisations. It makes sense that if one person told two people about this great company, product or brand, and these two people then each went off and told […]
Brand Love and Our Lovemarker® QualiQuant® Tool How do you measure a persons’ loyalty to a brand? How do you find out what drives consumers to buy the biggest brands? How do you build a relationship with consumers? How about through LOVE? Kevin Roberts of Saatchi & Saatchi pioneered the idea of Lovemarks; what differentiates products […]
Sensations® is a vital QualiQuant® tool we created, which we are very proud of, having won the ESOMAR Congress Award for Best Case History for ‘How Does Your Cappuccino Feel?’ in 2013, through our extensive collaboration with Mane. The Sensations® tool allows us to discover unconscious feelings about fragrance and flavour that are not accessible by other modes of […]
