Recently an anonymous resident of Devon gave the Samaritans a large sum of money to help increase public awareness of the Samaritans service in Devon. The South West regional team decided to run an advertising campaign on all main bus routes in Devon and QRi Consulting were asked to help assess the effectiveness of that campaign. The research will be invaluable for the charity to learn how to maximise their very limited advertising budget for the future and to help them improve communication with the public.
Samaritans have 201 branches across the UK. In the South West as a whole there were 1,163 volunteers and the service was contacted 417,961 times, by people struggling to cope. Samaritans is available round the clock, every single day of the year. It is a safe place for anyone struggling to cope, whoever they are, however they feel, whatever life has done to them.
The figures also show the number of people volunteering with Samaritans across the UK and ROI in 2013 reached a ten year high of 21,200. During the same period, the charity answered 5.23 million calls for help, the highest number for five years.
A record 30,800 volunteering enquires were received in 2013 through the national Samaritans website in 2013. Samaritans relies entirely on the generosity and hard work of its volunteers to support those struggling to cope.
We at QRi are hoping to help optimise Samaritans advertising strategies by gaining insight into peoples’ perceptions of Samaritans, through surveys and in-depth interviews, so that they can effectively offer help to all who need it.
Check out all the great work Samaritans are doing here
The QRi Team