How does the world view Latin American countries?
QRi are proud to be FutureBrand Latin America’s independent global research partner for the Latin America Country Brand Report 2015/16. This exciting report on 21 Latin American countries ranks:
Launch of the FutureBrand Index 2015
For the second year running, we at QRi have conducted the research for the FutureBrand Index. The FutureBrand Index 2015 was launched on Friday 24th July at the New York Stock Exchange (click here to watch the FBI 2015 being launched).
The FutureBrand Index set out to prove the hypothesis that financial value and past performance are not enough to guarantee future brand strength.
Using our QualiQuant® methodology, we provided in-depth analysis of the qualitative and quantitative data, and helped FutureBrand demonstrate that those organisations with an emotional connection with their consumers have a measurable competitive advantage to make them more ‘future proof’.
Find out more about the FBI 2015 here
Never Waste a Good Crisis
Former Deputy Supreme Commander of Europe, General Sir Richard Shirreff, recently spoke at the MRS Impact Conference discussing how strategic thinkers should respond to unpredictable events. Whilst his speech was focused on war and gender based violence, his message that “you can’t design strategy unless you understand the minds of the people, the environment and the landscape” relates especially well to us as market researchers.
