About us

QRi is an independent market research agency based in London which helps understand the motivations and behaviour of consumers around the world.

QRi Consulting (formerly CRAM International & QiQ International) has over 25 years experience, both in-person and online methods, using Consumer Psychology, Sociology, Anthropology and Strategic Planning, with a network of partners Worldwide.

At QRi we are proud of our strong psychological background. This allows us to go further in our quest for insight by getting Inside the Consumer Mind 

We do this by the use of projective techniques designed to allow consumers to express how they genuinely feel, to establish what is top of mind but also what lurks in the subconscious.