Jess has a deep interest in understanding consumers and the analysis of socio-cultural differences. In addition, she is fascinated by global cross-cultural issues and the impact this has upon consumer behaviour in both Developing and Developed markets. She has many years of experience conducting and analysing international research studies.
She is a highly experienced depth interviewer, ethnographer, and film editor.
Research experience includes: Automotive, Socio-cultural Segmentation, Healthcare, FMCG, Website Design and Usability,
technology and White Goods.
Jess formally worked at CRAM International for 10 years.