Dr Alan Branthwaite
Alan is a Chartered Psychologist with wide experience of qualitative marketing research, brand consultancy, and consumer psychology.
Previously, he was Global Director of Qualitative Research & Development at Millward Brown and, prior to that, a founding member of CRAM International.
Alan has extensive experience of conducting studies into needs and motivations, brand image and segmentation, advertising development and enhancement. Research projects have been conducted in over 40 countries worldwide.
Alan has been active in the development of qualitative research methods and is a frequent contributor to conferences and seminars on market research.