Founder & CEO
Simon set up QRi in 2010 following an exciting and successful 25 years at CRAM International where he was MD, and a Director of online sister agency QiQ International. Simon is passionate about understanding what makes consumers tick, why they do what they do, and how to satisfy consumer needs. He has a strategic mind and has contributed to many brand, marketing, and communication successes around the world. He personally conducts ECGs®, Focus Groups and IDIs in the UK and North America and watches behind screens and viewing mirrors around the world. He is a Chartered Psychologist, a Fellow of the MRS and Chair of the AQR.