The FutureBrand Index 2020

QRi Consulting are delighted to be collaborating again with FutureBrand on the FutureBrand Index 2020 which was launched today.

Now in its sixth year and fifth iteration, the FutureBrand Index is a global perception study that reorders PwC’s Global Top 100 Companies by market capitalisation on Brand Perception Strength, rather than financial strength.

Over the past six years QRi have spoken to a global sample of 15,000 informed professionals from 17 countries who were aware of and know something about at least seven of the top 100 companies of that year.

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