https://www.qriconsulting.com/wp-content/uploads/2014/11/CBI1.jpg 348 940 QRi Admin https://www.qriconsulting.com/wp-content/uploads/2014/04/Imagen2-300x247.jpg QRi Admin2014-11-11 11:41:142014-11-13 14:07:53Country Brand Index 2014-15
Country Brand Index 2014-15
The Value of Measuring Countries as Brands Using QRi QualiQuant®
QRi are FutureBrand’s independent global research partner for the Country Brand Index. We have been collaborating with Futurebrand using our QualiQuant® methodologies to build the Country Brand index of 75 countries, which was launched today!
We defined the research approach against FutureBrand’s initial hypothesis, providing in-depth analysis of the qualitative and quantitative data underpinning the report, as well as managing recruitment, and questionnaire development.
Click here to download the CBI report!