Country Brand Index 2014-15
The Value of Measuring Countries as Brands Using QRi QualiQuant®
QRi are FutureBrand’s independent global research partner for the Country Brand Index. We have been collaborating with Futurebrand using our QualiQuant® methodologies to build the Country Brand index of 75 countries, which was launched today!
We defined the research approach against FutureBrand’s initial hypothesis, providing in-depth analysis of the qualitative and quantitative data underpinning the report, as well as managing recruitment, and questionnaire development.
Click here to download the CBI report!
