Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # QRi Consulting QRi Consulting ## Sitemaps - [XML Sitemap](https://www.qriconsulting.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [The FutureBrand Index 2024](https://www.qriconsulting.com/the-futurebrand-index-2020-2-2-2-2/) - QRi Consulting are proud to be FutureBrand’s global research partner since 2014 for the FutureBrand Index 2024, launched on 9th October 2024. Since 2014, the FutureBrand Index has reordered PwC’s Global Top 100 Companies by Market Capitalisation to instead reflect the strength of each company’s brand affinity. Each year our survey data shows how perceptions - [The FutureBrand Consumer Index 2024](https://www.qriconsulting.com/the-futurebrand-index-2020-2-2-3/) - QRi Consulting are delighted to have partnered with FutureBrand to assess 100 undeniably everyday consumer packaged goods brands, initially in the U.S., to reveal which of these recognisable and iconic favourites are best placed to grow in the short- and long-term. FutureBrand, a leading brand business, regularly publishes indexes thatorder or reorder well-known brands by - [The FutureBrand Index 2023](https://www.qriconsulting.com/the-futurebrand-index-2020-2-2-2/) - [The FutureBrand Index 2022](https://www.qriconsulting.com/the-futurebrand-index-2020-2-2/) - QRi Consulting are proud to be FutureBrand’s global research partner for the FutureBrand Country Index 2022, launched on the 28th September 2022. The FutureBrand Index is a global perception study that reorders PwC’s Global Top 100 Companies by Market Capitalisation on perception strength rather than financial strength, offering a unique insight into how future-proof the - [The FutureBrand Index 2021](https://www.qriconsulting.com/the-futurebrand-index-2020-2/) - QRi Consulting are proud to be FutureBrand’s global research partner for the FutureBrand Country Index 2021, launched on the 1st September 2021. The FutureBrand Index is a global perception study that reorders PwC’s Global Top 100 Companies by Market Capitalisation on perception strength rather than financial strength, offering a unique insight into how future-proof the world’s - [FutureBrand Country Index 2020](https://www.qriconsulting.com/futurebrand-country-index-2020/) - QRi Consulting are proud to be FutureBrand's global research partner for the FutureBrand Country Index 2020 launched today 12th November 2020. The FutureBrand Country Index 2020 is the most comprehensive and only one of its kind, conducted six months into the global coronavirus pandemic. In a world where little seems certain, the news cycles are - [The FutureBrand Index 2020](https://www.qriconsulting.com/the-futurebrand-index-2020/) - QRi Consulting are delighted to be collaborating again with FutureBrand on the FutureBrand Index 2020 which was launched today. Now in its sixth year and fifth iteration, the FutureBrand Index is a global perception study that reorders PwC’s Global Top 100 Companies by market capitalisation on Brand Perception Strength, rather than financial strength. Over the - [Country Brand Report Latin America 2019/2020](https://www.qriconsulting.com/latin-america-country-brand-report-2019-2020/) - QRi are proud to be FutureBrand Latin America’s global research partner for the LATAM Country Brand Report 2019/2020 launched beginning June 2020. Click here to download report: https://www.futurebrand.com/country-brand-report-latin-america-2019-2020. The study interviewed 2,000 frequent travellers across 17 countries, using our QualiQuant® methodology. - [FBI Index 2018/2019](https://www.qriconsulting.com/fbi-index-2018-2019/) - QRi Consulting are delighted to be collaborating again with FutureBrand who have launched the FutureBrand Index 2018/2019. Listen to podcast - [How does the world view Latin American countries?](https://www.qriconsulting.com/how-does-the-world-view-latin-american-countries/) - QRi are proud to be FutureBrand Latin America's independent global research partner for the Latin America Country Brand Report 2015/16. This exciting report on 21 Latin American countries ranks: Brazil Argentina Mexico Chile Peru Costa Rica Panama Cuba Puerto Rico Uruguay The study is based on a global sample of frequent flyers from non Latin - [Qualitative Research for Not-for-profit organisations](https://www.qriconsulting.com/qualitative-research-for-not-for-profit-organisations/) - Last week the ESOMAR Foundation hosted the third webinar of the series Qualitative Research for Not-for-profit organisations. The webinar focused on examining and showcasing how different forms of qualitative research can be used to help support non-profit organisations. The online event was hosted by Phyllis Macfarlane (GFK & Esomar Foundation) and featured Simon Patterson, Founder - [FutureBrand Country Index 2019](https://www.qriconsulting.com/futurebrand-country-index-2019/) - QRi Consulting are proud to be FutureBrand's global research partner for the FutureBrand Country Index 2019 launched recently. https://t.co/zkCjNQmffd - [Latin America Country Brand Report 2017/2018](https://www.qriconsulting.com/latin-america-country-brand-report-20172018/) - [Mindfulness](https://www.qriconsulting.com/mindfulness/) - Dubbed the ‘Now’ Age, alternative lifestyles, through greater awareness, new platforms, apps, stores, and brands have gained momentum leading to a rise in agnostic spirituality in the mainstream. Mindfulness is an example of an alternative philosophy being increasingly practiced in the West, having been adapted from Ancient Eastern Traditions. As with many lifestyle paths, there is - [The Vienna School - The Origins of Qualitative Research](https://www.qriconsulting.com/the-vienna-school/) - Please read our paper on the Origins of Qualitative Research given at the 8th Biannual Worldwide Conference on Qualitative Research, 13-15 April 2016, Vienna, Austria. - [FutureBrand Index 2016](https://www.qriconsulting.com/futurebrand-index-2016/) - For the third year QRi Consulting are pleased to announce the FutureBrand Index 2016 launched at the London Stock Exchange on Thursday 21st July 2016 The FutureBrand Index is a global perception study of PwC's Global Top 100 Companies. The FutureBrand Index sets out to prove the hypothesis that financial value and past performance are - [The Favelas of Rio](https://www.qriconsulting.com/the-favelas-of-rio/) - With the upcoming Olympics in the beautiful city of Rio, many will be travelling there to explore its beaches, mountains, famous landmarks (as well as the sporting events!). However there is a different, somewhat darker, side to the city, one which the locals do not really have an interest in to explore. Anyone who has - [Here's our new Ad!](https://www.qriconsulting.com/heres-our-new-ad/) - Here's our latest ad campaign - [Never Waste a Good Crisis](https://www.qriconsulting.com/never-waste-a-good-crisis/) - Former Deputy Supreme Commander of Europe, General Sir Richard Shirreff, recently spoke at the MRS Impact Conference discussing how strategic thinkers should respond to unpredictable events. Whilst his speech was focused on war and gender based violence, his message that “you can’t design strategy unless you understand the minds of the people, the environment and - [The influence of Bill Schlackman on qualitative research](https://www.qriconsulting.com/the-influence-of-bill-schlackman-on-qualitative-research/) - The paper 'The influence of Bill Schlackman on qualitative research', in the International Journal of Market Research, Volume 57, Issue 5, 2015, by Simon Patterson and Francesca Malpass is about Bill Schlackman's fundamental influence on qualitative research in the UK. This follows the paper 'In Search of Excellence: The influence of Peter Cooper on Qualitative - [Launch of the FutureBrand Index 2015](https://www.qriconsulting.com/launch-of-the-futurebrand-index-2015/) - For the second year running, we at QRi have conducted the research for the FutureBrand Index. The FutureBrand Index 2015 was launched on Friday 24th July at the New York Stock Exchange (click here to watch the FBI 2015 being launched). The FutureBrand Index set out to prove the hypothesis that financial value and past - [Business Sustainability](https://www.qriconsulting.com/business-sustainability/) - What is Business Sustainability? Sustainability in business is the management of a company’s financial, social, and environmental risks, obligations and opportunities (‘profits, people, and planet’, also referred to as the triple bottom line). Business sustainability represents resilience over time, as businesses that effectively manage their ‘triple bottom line’ can survive shocks because they are connected - [Consumer Trends: Towards a Healthy Lifestyle](https://www.qriconsulting.com/consumer-trends-towards-a-healthy-lifestyle/) - As healthier lifestyles are becoming trendy, especially for Millennials, consumer trends against consumption of sugary foods, alcohol, and fatty foods are emerging. According to Channel 4, one in four British people aged 16-30 say they do not drink alcohol, compared with one in seven older people (60 and over). To facilitate this, new alcohol-free bars - [Understanding the Nepali School System: Past, Present & Future](https://www.qriconsulting.com/understanding-the-nepali-school-system-past-present-future/) - One of our esteemed clients is a benefactor of a Secondary School in Kathmandu Valley, Nepal. So, for the past year, we have been researching the Education System in Nepal in order to find out what areas of the school need the most attention and the ways in which donations can be best used. Simon - [Country Brand Index 2014-15](https://www.qriconsulting.com/country-brand-index-2014-15/) - The Value of Measuring Countries as Brands Using QRi QualiQuant® QRi are FutureBrand’s independent global research partner for the Country Brand Index. We have been collaborating with Futurebrand using our QualiQuant® methodologies to build the Country Brand index of 75 countries, which was launched today! We defined the research approach against FutureBrand’s initial hypothesis, providing - [Facial Coding & Drinking Coffee](https://www.qriconsulting.com/using-facial-coding/) - Determining Emotional & Rational Responses When a person first experiences something, their face gives away their emotions through small muscle contractions called micro-expressions. People make choices in only a few milliseconds; the emotional and cognitive centres in the brain made the decision before you realise you have made the decision. So, while you are forming - [Great Adverts: Less App, More Apple](https://www.qriconsulting.com/great-adverts-less-app-more-apple/) - We thought it might be fun to write a little about some great ads that are out there. Here is an ad by Somersby brought out the summer of 2013: Somerbsy Cider: Less App, More Apple For anyone that has ever gone into an Apple store, this is a perfect parody, with enthusiastic staff in - [First Impressions from Facial Expressions](https://www.qriconsulting.com/first-impressions-from-facial-expressions/) - Don't judge a book by it's cover Everyone knows that we shouldn't 'judge a book by its cover', but unfortunately, that is exactly what we all do, intentionally or not, consciously or not; within the first 39 milliseconds of meeting someone, we have formed our first impressions (Bar, Neta, Linz, (2006) Very First Impressions, Emotion - [Generation Z](https://www.qriconsulting.com/generation-z/) - #TheNewGeneration There has been a lot in the media about Generation Y over the past few years - who are they, what makes them different to Generation X and the Baby Boomers, how are they affecting markets, trends, and the economy, how will they change the way things are done now? But now, the time - [Is Good Customer Service All It Takes?](https://www.qriconsulting.com/is-good-customer-service-all-it-takes/) - Forming and nurturing good relationships between a company and its customer base is the one of the most vital and effective actions a company can take to ensure their success. Promotional engagement of a company or brand is an effective marketing strategy as it directly engages consumers; the consumers can see their in-put from the changes the - [Eco Cars](https://www.qriconsulting.com/eco-cars/) - The future of Cars As environmental awareness is taking hold of the world, with countries introducing road taxes and Eco-taxes on cities and countries, Eco-vehicles should be an attractive alternative to petrol and diesel fueled cars. This should be especially true in the biggest and most populated cities, (bad pollution in Beijing even led to - [All You Need is Love](https://www.qriconsulting.com/all-you-need-is-love/) - Brand Love and Our Lovemarker® QualiQuant® Tool How do you measure a persons’ loyalty to a brand? How do you find out what drives consumers to buy the biggest brands? How do you build a relationship with consumers? How about through LOVE? Kevin Roberts of Saatchi & Saatchi pioneered the idea of Lovemarks; what differentiates products - [Fragrance, Flavour & Synaesthesia](https://www.qriconsulting.com/flagrance-flavour/) - Sensations® is a vital QualiQuant® tool we created, which we are very proud of, having won the ESOMAR Congress Award for Best Case History for ‘How Does Your Cappuccino Feel?’ in 2013, through our extensive collaboration with Mane. The Sensations® tool allows us to discover unconscious feelings about fragrance and flavour that are not accessible by other modes of - [Body Art Branding](https://www.qriconsulting.com/body-art-branding/) - How far are you willing to go to show your dedication to a brand? Some people have decided to show their dedication by getting their favourite brand’s logo tattooed onto their body. It was not long ago that tattoos at work were considered taboo especially from an employer’s perspective, and some might still be opposed - [Where is your company on the FutureBrand Index?](https://www.qriconsulting.com/where-is-your-company-on-the-futurebrand-index/) - QRi Consulting has been working in close collaboration with FutureBrand, helping to define the research approach against FutureBrand’s initial hypothesis, that the ranking PwC’s top 100 global companies will be re-ordered when the balance between ‘wants’ and ‘needs’ (or ‘Experience’ and ‘Purpose’) is measured, regardless of their financial performance. QRi has been managing recruitment, questionnaire - [Helping Samaritans ](https://www.qriconsulting.com/helping-samaritans/) - Recently an anonymous resident of Devon gave the Samaritans a large sum of money to help increase public awareness of the Samaritans service in Devon. The South West regional team decided to run an advertising campaign on all main bus routes in Devon and QRi Consulting were asked to help assess the effectiveness of that - [Welcome to QRi's New Website! ](https://www.qriconsulting.com/welcome-to-qris-new-website/) - We are extremely happy to be launching our new website. We have been redesigning it to make it more accessible and easier for you to follow. So, what's new? Apart from the slick new design (even if we do say so ourselves), we have made our website more intuitive and interactive.... It is easy to - [Word of Mouth Marketing and Social Media](https://www.qriconsulting.com/word-of-mouth-marketing-and-social-media/) - Social media: the word of mouth platforms Word of mouth marketing is different from naturally occurring word of mouth as it is actively influenced and encouraged by organisations. It makes sense that if one person told two people about this great company, product or brand, and these two people then each went off and told ## Pages - [Home](https://www.qriconsulting.com/) - [Qualitative](https://www.qriconsulting.com/qualitative/) - [Our Clients](https://www.qriconsulting.com/our-experience/) - [Iconic Papers](https://www.qriconsulting.com/published-papers/) - [News](https://www.qriconsulting.com/news/) - [Inside the Consumer Mind](https://www.qriconsulting.com/inside-the-consumer-mind/) - [QualiQuant®](https://www.qriconsulting.com/about-qualiquant/) - [About Us](https://www.qriconsulting.com/our-story/) - [Simon Patterson – Founder & CEO](https://www.qriconsulting.com/simon-patterson/) - [Leadership Team](https://www.qriconsulting.com/key-contacts/) - [Privacy Policy](https://www.qriconsulting.com/privacy-policy/) - QRi Consulting - PRIVACY POLICY Qualitative Research International (QRi) Consulting Limited, trading as QRi Consulting, is a market research company and we are registered with the Information Commissioner’s Office (ICO) (Registration Number: ZA703721). 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Branthwaite & Patterson IJMR54(5)](https://www.qriconsulting.com/in-search-of-excellence-the-influence-of-peter-cooper-on-qualitative-research-branthwaite-patterson-ijmr545/) - [Consumer Research Techniques](https://www.qriconsulting.com/consumer-research/) - [Concept Lab](https://www.qriconsulting.com/concept-lab/) - [Design Lab](https://www.qriconsulting.com/design-lab/) - [Sensations](https://www.qriconsulting.com/sensations/) - [BrandWorld](https://www.qriconsulting.com/brandworld/) - [AD-Vantage](https://www.qriconsulting.com/ad-vantage/) - [Coverage](https://www.qriconsulting.com/coverage/) - [The Trickster - A Theory of Modern Branding and Advertising (Book Version)](https://www.qriconsulting.com/the-trickster-a-theory-of-modern-branding-and-advertising-book-version/) - [The Trickster - A Theory of Modern Branding and Advertising (Article Version)](https://www.qriconsulting.com/the-trickster-a-theory-of-modern-branding-and-advertising-article-version/) - [The Legacy of Dichter and the Depth Boys - QRCA Views Article](https://www.qriconsulting.com/the-legacy-of-dichter-and-the-depth-boys-qrca-views-article/) - [QRCA Symposium QRi PGI PRESENTATION - Final](https://www.qriconsulting.com/qrca-symposium-qri-pgi-presentation-final/) - [Money Can't Me Love - Market Leader January 2010](https://www.qriconsulting.com/money-cant-me-love-market-leader-january-2010/) - [Integration of Consumer and Management in NPD - JMRS 1999](https://www.qriconsulting.com/integration-of-consumer-and-management-in-npd-jmrs-1999/) - [Impact of the Economic Crisis - ESOMAR Congress 2009](https://www.qriconsulting.com/impact-of-the-economic-crisis-esomar-congress-2009/) - [From Terabytes to Archetypes. 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