The paper ‘The influence of Bill Schlackman on qualitative research’, in the International Journal of Market Research, Volume 57, Issue 5, 2015, by Simon Patterson and Francesca Malpass is about Bill Schlackman’s fundamental influence on qualitative research in the UK. This follows the paper ‘In Search of Excellence: The influence of Peter Cooper on Qualitative Research’, in the IJMR, Volume 54, Issue 5, 2012 (Peter Cooper was the founder of CRAM International)
QRi are proud to be FutureBrand Latin America’s independent global research partner for the Latin America Country Brand Report 2015/16. This exciting report on 21 Latin American countries ranks:
For the second year running, we at QRi have conducted the research for the FutureBrand Index. The FutureBrand Index 2015 was launched on Friday 24th July at the New York Stock Exchange (click here to watch the FBI 2015 being launched).
The FutureBrand Index set out to prove the hypothesis that financial value and past performance are not enough to guarantee future brand strength.
Using our QualiQuant® methodology, we provided in-depth analysis of the qualitative and quantitative data, and helped FutureBrand demonstrate that those organisations with an emotional connection with their consumers have a measurable competitive advantage to make them more ‘future proof’.
Find out more about the FBI 2015 here