With the upcoming Olympics in the beautiful city of Rio, many will be travelling there to explore its beaches, mountains, famous landmarks (as well as the sporting events!). However there is a different, somewhat darker, side to the city, one which the locals do not really have an interest in to explore.
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The paper ‘The influence of Bill Schlackman on qualitative research’, in the International Journal of Market Research, Volume 57, Issue 5, 2015, by Simon Patterson and Francesca Malpass is about Bill Schlackman’s fundamental influence on qualitative research in the UK. This follows the paper ‘In Search of Excellence: The influence of Peter Cooper on Qualitative Research’, in the IJMR, Volume 54, Issue 5, 2012 (Peter Cooper was the founder of CRAM International)