QRi Consulting has been working in close collaboration with FutureBrand, helping to define the research approach against FutureBrand’s initial hypothesis, that the ranking PwC’s top 100 global companies will be re-ordered when the balance between ‘wants’ and ‘needs’ (or ‘Experience’ and ‘Purpose’) is measured, regardless of their financial performance. QRi has been managing recruitment, questionnaire development, and providing in-depth analysis of the qualitative and quantitative data underpinning the report.
This work is informed by QRi’s extensive research, brand and sector knowledge and experience as well as our QualiQuant® methodologies.
Our ability to measure emotion, through evaluating companies on Purpose and Experience dimensions, has enabled us to define emotional perceptions and relationships that our global audience has with the top 100 market cap companies of the world. This approach is arguably a better predictor of future potential, showing that Future Brands have strong ratings on both Purpose and Experience.
Recently an anonymous resident of Devon gave the Samaritans a large sum of money to help increase public awareness of the Samaritans service in Devon. The South West regional team decided to run an advertising campaign on all main bus routes in Devon and QRi Consulting were asked to help assess the effectiveness of that campaign. The research will be invaluable for the charity to learn how to maximise their very limited advertising budget for the future and to help them improve communication with the public.
Samaritans have 201 branches across the UK. In the South West as a whole there were 1,163 volunteers and the service was contacted 417,961 times, by people struggling to cope. Samaritans is available round the clock, every single day of the year. It is a safe place for anyone struggling to cope, whoever they are, however they feel, whatever life has done to them.
The figures also show the number of people volunteering with Samaritans across the UK and ROI in 2013 reached a ten year high of 21,200. During the same period, the charity answered 5.23 million calls for help, the highest number for five years.
A record 30,800 volunteering enquires were received in 2013 through the national Samaritans website in 2013. Samaritans relies entirely on the generosity and hard work of its volunteers to support those struggling to cope.
We at QRi are hoping to help optimise Samaritans advertising strategies by gaining insight into peoples’ perceptions of Samaritans, through surveys and in-depth interviews, so that they can effectively offer help to all who need it.
Check out all the great work Samaritans are doing here
The QRi Team
We are extremely happy to be launching our new website. We have been redesigning it to make it more accessible and easier for you to follow.
So, what’s new?
Apart from the slick new design (even if we do say so ourselves), we have made our website more intuitive and interactive…. It is easy to navigate, has links to our social networking sites, and the content has been refreshed and updated.
Speaking of keeping things updated, we now have an active blog in which we will be informing, discussing, and musing about current topics, issues, and projects.
All our content can be viewed on your tablet or smart phone, so you can browse our website on the move.
You can also connect with us on LinkedIn and Twitter, as well as contact us directly!
If you have any questions, queries, or comments don’t hesitate to contact us.
The QRi Team x