We provide actionable insights for competitive advantage – by understanding the psychology and motivations of consumers.
We do this by:
- Identifying the reasons behind consumer behaviour – why they do what they do – and what ‘needs’ they have and ‘wants’ they desire.
- Understanding the wider Socio-Cultural Context in which consumers operate – how social expectations and cultural influences impact on consumer behaviour.
- Monitoring Change and how to manage it.
- Exploring the subtleties of the Brand/Consumer Relationship.
- Enhancing Brand “Soul”/essence.
- Tapping into Consumer Creativity.
In communicating our findings to our clients we use analytic models & frameworks to help management clearly understand their markets, where their brand lies vs. their competitors, unexploited territory and how their consumers are developing. We understand that all clients are different so we work closely with our clients’ project teams to communicate findings internally.