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Country Brand Index 2014-15

The Value of Measuring Countries as Brands Using QRi QualiQuant®

QRi are FutureBrand’s independent global research partner for the Country Brand Index. We have been collaborating with Futurebrand using our QualiQuant® methodologies to build the Country Brand index of 75 countries, which was launched today!

We defined the research approach against FutureBrand’s initial hypothesis, providing in-depth analysis of the qualitative and quantitative data underpinning the report, as well as managing recruitment, and questionnaire development.

Click here to download the CBI report!

 

Helping Samaritans

Recently an anonymous resident of Devon gave the Samaritans a large sum of money to help increase public awareness of the Samaritans service in Devon. The South West regional team decided to run an advertising campaign on all main bus routes in Devon and QRi Consulting were asked to help assess the effectiveness of that campaign. The research will be invaluable for the charity to learn how to maximise their very limited advertising budget for the future and to help them improve communication with the public.Samaritans logo

Samaritans have 201 branches across the UK. In the South West as a whole there were 1,163 volunteers and the service was contacted 417,961 times, by people struggling to cope. Samaritans is available round the clock, every single day of the year. It is a safe place for anyone struggling to cope, whoever they are, however they feel, whatever life has done to them.

The figures also show the number of people volunteering with Samaritans across the UK and ROI in 2013 reached a ten year high of 21,200. During the same period, the charity answered 5.23 million calls for help, the highest number for five years.

A record 30,800 volunteering enquires were received in 2013 through the national Samaritans website in 2013. Samaritans relies entirely on the generosity and hard work of its volunteers to support those struggling to cope.

We at QRi are hoping to help optimise Samaritans advertising strategies by gaining insight into peoples’ perceptions of Samaritans, through surveys and in-depth interviews, so that they can effectively offer help to all who need it.

Check out all the great work Samaritans are doing here

The QRi Team

Welcome to QRi’s New Website!

We are extremely happy to be launching our new website. We have been redesigning it to make it more accessible and easier for you to follow.

So, what’s new?

Apart from the slick new design (even if we do say so ourselves), we have made our website more intuitive and interactive…. It is easy to navigate, has links to our social networking sites, and the content has been refreshed and updated.

Speaking of keeping things updated, we now have an active blog in which we will be informing, discussing, and musing about current topics, issues, and projects.

All our content can be viewed on your tablet or smart phone, so you can browse our website on the move.

You can also connect with us on LinkedIn and Twitter, as well as contact us directly!

If you have any questions, queries, or comments don’t hesitate to contact us.

Happy surfing,

The QRi Team x