Published Papers

QRCA Symposium QRi PGI Presentation (QRCA 2011)

The Vitality of Qualitative Research in the era of Blogs and Tweeting (ESOMAR 2010)

Coming out of the Recession? (Best of British - AQR 2010)

Money Can't Buy me Love (Market Leader January 2010)

Impact of the Economic Crisis (ESOMAR Congress 2009)

Chinese Frontiers - Now and Beyond (ESOMAR 2008)

Back on Track - A fresh direction for the Rexona brand (ESOMAR Congress 2007)

The Trickster: Myth and Magic in Great Ads (Admap 2001)

The Trickster: A theory of modern branding and advertising (Book Version 2000)

Integration of consumer and management in NPD (JMRS 1999)

Future of Qualitative Research (ESOMAR 1995)