In 1968 CRAM (Cooper Research and Marketing) was founded in Manchester, UK, by Peter Cooper, a chartered psychologist. The company specialised in in-depth Qualitative Research, grounded in consumer psychology.
In 1978 CRAM opened its London Office and in the same year registered ECGs® (Extended Creativity Groups).
In 1986 the company changed its name to CRAM International due to the growing demand, in Europe and internationally, for their specialist research methods (including Projective techniques, ECGS® and Psychodrawing).
Since 1987 CRAM International worked with Unilever pioneering the fusion of qualitative and quantitative, which CRAM named QualiQuant®. With the emergence of the internet, it was taken online and sister agency QiQ (QualiQuant®) International, was established in 2000 with John Pawle as Managing Director.
In 2010 CRAM International® and QiQ International® were merged to form QRi Consulting, headed by Simon Patterson who was Managing Director of CRAM International and Director of QiQ International, following the passing of Peter Cooper (Chairman & CEO of CRAM International & QiQ International).
QRi continues to uphold and build upon the CRAM and QiQ legacy of getting ‘Inside the Consumer Mind’TM.
Peter Cooper and his colleagues at CRAM pioneered the internationalisation of in-depth qualitative research from the early 80s, writing and presenting many ground-breaking papers to the market research community. In recognition of Peter Cooper’s significant contribution to market research, QRi Consulting put in place and sponsors the ESOMAR Qualitative Excellence – Peter Cooper Award.