We do this by the use of projective techniques designed to allow consumers to express how they genuinely feel, to establish what is top of mind but also what lurks in the subconscious.
More about projective techniques click here.
By understanding the behaviours and motivations of consumers we help our clients to optimise:
- Corporate and Brand Identity, Image and Reputation.
- Communication Development and Evaluation.
- Product Innovation, Design and Sensory.
- Packaging Design.
Each project has a tailor-made approach to meet specific client needs.
Our proprietary methods include ECGs® (Extended Creativity Groups), Lovemarker®, Sensations® and BrandWorld®.
We believe in delivering the best quality work to all our clients. All our research is conducted according to the ICC/ESOMAR International Code of Marketing and Social Research Practice.
We are members of: