Our Services... Healthcare

Through empathic interviewing we encourage Patients & Carers to open up and share their feelings and experiences:

• What it is really like to be them?
• What life is like with that disease or condition?
• How they cope?
• What factors encourage compliance?
• What help they need to manage their condition better?
• Responses to Phase III or earlier medical developments?
• Communication language and imagery

Through sensitive in-depth and group interviews with Doctors, Specialists and Consultants (including KOLs), we encourage them to reveal their emotional as well as professional needs:

• Attitudes to Diagnosis and Treatment
• Perceptions of Patients
• Perceptions of Pharmaceutical Companies
• Brand Development and Communication