ECGs® are creative face-to-face Consumer Workshops, and were developed to get Inside the Consumer Mind.
ECGs® have been successfully used over many years to gain in-depth understandings of Consumers motives & needs and have contributed to many major marketing and advertising successes around the world.
ECGs®are typically 2-3 hours duration with 6-8 respondents. We make use of specially selected enabling and projective techniques, which include:
- Subtle probing and Empathy
- Individual, as well as group, exercises in order to make sure that we get personal spontaneous reactions and attitudes before we ‘hot house’ the subject as a group.