QRi QualiQuant®The Art of Measuring Emotion
QRi QualiQuant®’s unique & innovative approach integrates the rigour and robustness of quantitative measures, statistical and multivariate analysis, together with specifically designed projective techniques and insightful qualitative analysis.
This enables us to measure emotional, as well as rational attitudes, responses and relationships with Brands, Communication, and Design.
We have been pioneering the fusion of Qual and Quant, developing the Art of Measuring Emotion since 1987, taking it online in 2000.
We have a suite of QualiQuant® tools which we tailor to our clients specific objectives, and have collaborative agreements with Mane on Flavour Testing, and FutureBrand on their Future Brand Index (FBI) & Country Brand Index (CBI).
Winners: 2013 ESOMAR Best Case History: ‘How does your Cappuccino feel?’ featuring our QualiQuant® Sensations® methodology.