At QRi we help understand the Motivations and Behaviour of your Consumers, and help develop strategies that will enhance brand loyalty.
QRi Consulting (formerly CRAM International® & QiQ International®) specialise in International Qualitative & QualiQuant® Research and has over 25 years experience, both in-person and online, with a network of partners worldwide.
Our proprietary Extended Creativity Groups (ECGs)™ enable us to dig deeper using Consumer Psychology to bring alive consumer insights to optimise Brand & Communication Strategy, Product Design, Formulation & Packaging.
Our QualiQuant® products which Measure Emotion include Lovemarker® and Sensations®
Winners: 2013 ESOMAR Best Case History: 'How does your Cappuccino feel?'
featuring our QualiQuant® Sensations® methodology.